James Pourtales, a Prussian count who had settled in Colorado Springs in 1884, formed The Broadmoor Land and Investment Company and in 1890 purchased 2,400 acres for development. On July 1, 1891, he opened The Broadmoor Casino, and a few years later a small hotel was constructed.

In 1897, the casino and hotel were purchased by the Winfield Scott Stratton Estate. They were leased and first used for many local events and later were converted into a boarding house and day school for girls.

On May 9, 1916, Spencer Penrose, an entrepreneur from Philadelphia, and his wife Julie, purchased the 40-acre site of The Broadmoor Casino and Hotel and an adjoining 400 acres. With an objective of creating the most beautiful resort in the world, Penrose and his design team imported artisans who crafted elaborate interior and exterior details fashioned after the opulence and elegance that the Penroses had experienced in Europe and the Orient. On June 29, 1918, The Broadmoor officially opened with four wings and a striking pink stucco facade. An 18-hole golf course was designed by master golf-course architect Donald Ross.

Penrose charged his employees to provide a level of service and overall excellence previously unattainable in the United States. Louis Stratta of Italy was hired as the executive chef to create the finest cuisine "to be had at any hotel." Comprehensive training was provided for all employees to enable meticulous service and employee loyalty. Longevity of service in the resort's 80+ years of history attests to the "quality of life" for employees as well as guests.

Correctly assessing the touristic value of Pikes Peak for growth of The Broadmoor, Spencer Penrose built the Pikes Peak Road as an alternative to the Cog Railway and sponsored the first auto race, the Pikes Peak Hill Climb, to the summit. He also established the Cheyenne Mountain Zoo, America's highest zoo, which houses more than 800 animals. In 1925, he purchased and modernized the Cog Railway, which became a destination itself.

Under Penrose, The Broadmoor gained a reputation as one of the finest resorts of its time, attracting "captains of industry" and dignitaries from around the world. The Broadmoor was known as the "European alternative," and many visitors came for the clean mountain air, said to relieve symptoms of tuberculosis and other bronchial maladies.

Over the years, The Broadmoor's facilities have been expanded with additional meeting rooms and guest rooms. A second golf course, designed by Robert Trent Jones, was opened in 1965, and a third course designed by Ed Seay and Arnold Palmer, was added in 1976. In 1994, The Broadmoor opened The Broadmoor Spa, Golf and Tennis Club. This facility features a full-service, world-class spa; a state-of-the-art fitness center with indoor and outdoor pools; a golf clubhouse; restaurants and lounges; and golf and tennis pro shops.

Known as the "grande dame of the Rockies," The Broadmoor has been the vacation destination of hundreds of presidents, statesmen, foreign potentates and celebrities, in addition to many entertainment and sports celebrities. It has been providing visitors with the perfect spot to work, relax, or enjoy a myriad of recreational possibilities for over 80 years. For a detailed history of The Broadmoor and the Colorado Springs area, see Broadmoor Memories - The History of The Broadmoor by Elena Bertozzi-Villa. This hardcover book with hundreds of photographs is on sale in most local bookstores.